Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business objectives. It becomes the science of matching the departmental agency structure required to drive an efficient and effective process with the unique nature of client organizations and the clients themselves. These can, in some cases, be opposing forces. I’ll give you an example. At CPC our standard process is to ask a client to first review a copy deck
I was recently re-reading a white paper I’d done nearly 15 years ago on the opportunity represented by improving patient compliance (adherence) to therapies. Much has changed in Canada for our industry since that time; sales of patented and generic drugs have increased by 50%, we’ve weathered significant economic decline and slow recovery, we’ve seen more consolidation of multi-national drug companies, we’ve experienced unprecedented pressure on drug pricing, biologic growth is outstripping that of total drug sales, and the world
OK. I admit it. I did inhale! As a teen in the 70s, the lure of the illicit weed, along with peer pressure, was more than I could resist.