Over the years, we've encountered a wide variety of brand challenges, from launching a new brand in a crowded marketplace to protecting a mature brand from share erosion. The following table shows the common challenges we've faced as well as their corresponding solutions that we developed and implemented.

Our challenges may sound familiar. To learn how we can champion a solution for your latest brand challenge, contact us.

Non-compliant Patients and Lack of Persistency		Educate patients and reinforce Rx-taking behaviour by: Determining the main causes of the high drop-off rate. Developing a patient support program that focuses on the issues to discuss with a physician, positive aspects of compliance and behaviour modification. See our Xenical Case Study for more information.
Low Market Share Despite Interchangeability		Increase sales by: Determining where main stakeholder influence lies. Developing a patient seminar facilitated by a main influencer in order to improve patient knowledge. Strengthening relationships between the manufacturer and the main influencer. See our C.E.S. Case Study for more information.
Launch of New Treatment Not on Formulary		Focus on educating HCPs and patients by: Developing an innovative detailing and communications plan for HCPs. Creating a patient support program that provides an outlet for inquiries, and emphasizes benefits of new treatment as well as proper compliance techniques. See our Enbrel Case Study for more information.
Market Leader or Mature Brand Facing Competitive Entry		Inspire brand loyalty among HCPs and patients by: Revitalizing the brand position and developing a strong, consistent communications plan. Developing a patient support program that strengthens the relationship between patients and the brand. See our Coumadin Case Study.