Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business objectives. It becomes the science of matching the departmental agency structure required to drive an efficient and effective process with the unique nature of client organizations and the
I was recently re-reading a white paper I’d done nearly 15 years ago on the opportunity represented by improving patient compliance (adherence) to therapies. Much has changed in Canada for our industry since that time; sales of patented and generic drugs have increased by 50%, we’ve weathered significant economic decline
OK. I admit it. I did inhale! As a teen in the 70s, the lure of the illicit weed, along with peer pressure, was more than I could resist.