E-Action magazine is an unbranded initiative put forth by UCB Canada aimed at empowering individuals with epilepsy and breaking down the barriers associated with this often-isolating disorder. Each issue features the personal stories of real people suffering from epilepsy, articles on important epilepsy-related topics, and advice from experts in the field of epilepsy. E-Action is loved by neurologists across the country, and has an enrolment of over 1,000 people per issue. The OPMA was founded in 1966 by Percy Skuy as
Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business objectives. It becomes the science of matching the departmental agency structure required to drive an efficient and effective process with the unique nature of client organizations and the clients themselves. These can, in some cases, be opposing forces. I’ll give you an example. At CPC our standard process is to ask a client to first review a copy deck
I was recently re-reading a white paper I’d done nearly 15 years ago on the opportunity represented by improving patient compliance (adherence) to therapies. Much has changed in Canada for our industry since that time; sales of patented and generic drugs have increased by 50%, we’ve weathered significant economic decline and slow recovery, we’ve seen more consolidation of multi-national drug companies, we’ve experienced unprecedented pressure on drug pricing, biologic growth is outstripping that of total drug sales, and the world
OK. I admit it. I did inhale! As a teen in the 70s, the lure of the illicit weed, along with peer pressure, was more than I could resist.