CPC – Healthcare Communications

A Healthwellness Communications Agency

We are an independent, global, award-winning, highly experienced healthwellness communications agency full of down-to-earth, hard-working people. Phew, that was a lot of descriptors. CPC is privately owned, yet part of The BlocPartners, a global network of independent healthcare agencies. That means we are answerable to YOU, not some holding company’s bottom line.

We are
Global

We’re a member of The BlocPartners Network: the strongest global network of independent health creative agencies.

We are
Nimble

Being independent, with a lean business model, gives us speed and agility. We can scale rapidly to tailor to your business needs.

We are
Recognized

Globals, Rx Club of New York, Skuy, Graphis… we’ve won lots of awards. But more importantly, our creative drives great results.

We are
Grounded

There’s one thing you won’t find at CPC. And that’s ego. We’re just a down-to-earth bunch of folks who love what we do and we do it well.

The Specialty Specialists

Sure, we’ve worked on consumer, OTC and primary care brands. But our specialty is specialty brands. In fact, some of our clients count their patient numbers on one hand. No joke.

Small Target Audience

When there is a small number of HCPs to communicate with

Every Patient Counts

Success is sometimes counted with a single patient

Deep Dive

Diving deep into uncharted therapeutic categories

Data-Driven

A higher science and data-driven dialogue

Closer Relationships

When there is a low rep-to-doc ratio and a strong HCP relationship

Scientific Expertise

Using our scientific background to give rich, relevant insights

0 2016 PAAB SUBMISSIONS

0 SPECIALTY BRANDS

0 AVERAGE TENURE (YEARS)

0 CANADIAN LAUNCHES

Our Team

At CPC, we have 4 sports nuts, 3 artists, 15 dog lovers, 12 cat lovers and 1 diehard Iron Man fan.
And all of us love what we do for a living.

Kevin Bell

Managing Partner

As co-creator of CPC Healthcare, Kevin is passionate about new opportunities to grow and expand CPC. Fun Fact: Kevin is our resident golf pro and is often seen chipping and putting around the office.

Chris McEvenue

Managing Partner

Chris has been a partner at CPC Healthcare since 1994 and helped to reposition the agency toward its current focus of 100% health and wellness. Fun Fact: Chris is so dedicated to customer service that, if he hears the phone ring more than twice, he can’t stop himself from answering it (in his best “switchboard” voice, of course!).

Julie Wong

Director of Client Services

Julie leads our client service team and provides strategic guidance in the development of programs designed to deliver results. Fun Fact: An avid dragon boater, Julie demonstrates an unwavering commitment to perfection while still working in harmony with her team.

Anette Mageau

Director of Digital Services

Anette is our Digital Evangelist. She oversees the project management team and applies her passion for all things digital to ensure brands reach their goals. Fun Fact: In her off-hours, Anette moonlights as a dog trainer, finally putting that psychology degree to good use.

Carrie Chong

Program Director

With extensive background in delivering print and digital solutions for a large array of clients from Sears Canada and Universal Studios to UCB and Merck, Carrie brings depth and breadth to her role at CPC. Fun Fact: Want help navigating the sushi menu? Carrie speaks Japanese as she lived in Japan for two years teaching English.

Kirk Rubi

Creative Director

Kirk truly brings a global perspective to the Canadian market. He graduated from Central St. Martin in London, England, with a B.A. in Communication Arts, majoring in Art Direction. Fun Fact: Kirk was born in Leamington, the tomato capital of Ontario, and he hates tomatoes!

Jennifer Dilworth

Associate Creative Director

Over the course of her 12 years in healthcare advertising, Jennifer has had the privilege of working on over 50 brands, from OTC products like Caltrate and Materna, to scientifically complex brands such as Remicade and Benlysta. Fun Fact: Outside of work, Jennifer is an avid “birder” and can identify birds by their call alone.

Wanna see what agency life at CPC is really like?

Take a look here.

Our Services

We can’t fix your toilet that runs all the time. But advertising-wise, we do everything from strategic planning to SEO.
We can help your brand reach its full potential no matter where it is in its life cycle.

THOUGHT-PROVOKING STRATEGY

By using our PathMark^™ process we are able to find the perfect intersection between consumer and physician to reveal strategic insights.

Strategic planning
Advisory boards
Competitive audits
Patient profile & pathways
Brand positioning
Key messaging

INSIGHT-DRIVEN CREATIVE

Our belief is that all great creative stems from insights that are meaningful to the target audience.

Core concept development
Global creative adaptation
Branding
Key messaging
Medical writing

GOAL-ORIENTED ANALYTICS

We help you achieve all of your business goals by implementing your customer insights and maximizing your return.

Advisory boards
Patient profile & pathways
Competitive audits
CRM
SEO/SEM

MULTI-CHANNEL MARKETING

From CRM to social media, together we can define what medium makes the most sense for your brand.

Adherence or patient programs
App development
Conferences/meetings
CRM
Mobile
Non-personal promotion
Print
Sales training
SEO/SEM
Social media marketing
Video
Web development

Multi-Channel Masters

iPad apps, detail aids, convention panels, social media… even video.
We do it all. Here’s a breakdown of the services that our clients use most.

We live and breathe healthcare

We do nothing but healthcare. So we really do understand the
unique life cycle of health and wellness products.

Digital Spotlight

Being the clairvoyants that we are, we anticipated a client need for integrated marketing programs. In 2002, our digital department was born. All strategy, design and content is done in-house, while we use technical developers for the execution.

User Experience

It’s all about accessibility, usability, enjoyment and the overall flow of the experience.

Responsive Design

Responsive design uses fluid grids, flexible images and media queries to deliver optimized visual experiences.

Project Management

The devil is in the details, and our PMs are demons.

Technical Development

When it comes to Tech Dev, we use the Cinderella method. The outsourced team must be the perfect fit for the project.

Our Experience

From acromegaly to women’s health, we’ve worked in over 55 therapeutic categories,
many of them being highly specialized areas.

CONDITIONS

Acromegaly
Addiction
Addiction – Opioid Dependency
ADHD
Adult Nutrition
Allergic Rhinitis
Anemia
Aspergillosis, Invasive
Asthma
Atrial Fibrillation
Benign Prostatic Hyperplasia (BPH)
Bipolar Depression
Cancer
Castration-Resistant Prostate Cancer
Chronic Kidney Disease, Anemia in
Contraception
COPD
Complicated Urinary Tract Infections (cUTI) and Complicated Intra-Abdominal Infections (cIAI)
Dental Health
Depression
Diabetes – Glucose Monitoring Systems
Diabetes – Insulin Resistance
Dry Eye
Epilepsy

Erectile Dysfunction
Fertility
Foot Care
Generalized Anxiety Disorder
Glaucoma
Growth Hormone Deficiency
Hemophilia
Hepatitis C
HIV
Homozygous Familial Hypercholesterolemia (HoFH)
Hormone Replacement
Hyperhidrosis
Hypertension
Hypovolemia – Plasma Volume Expansion
Infant Nutrition
Influenza
Ischemic Disease
Macular Degeneration
Measles/Mumps/Rubella
Meningococcal Meningitis
Menopause
Migraine
Multiple Sclerosis

Nasal Congestion and Cold
Non-Small Cell Lung Cancer
Obesity
Osteoarthritis
Overactive Bladder
Pain
Parkinson’s Disease
Periodontal Disease
Psoriasis
Pulmonary Arterial Hypertension (PAH)
Restless Leg Syndrome
Rheumatoid Arthritis
Rosacea
Rotavirus Infection
Schizophrenia
Sjogren’s Syndrome
Stroke Prevention
Systemic Lupus Erythematosus (SLE)
Thrombosis
Transplant Rejection
Vaginal Atrophy
Vaginal Yeast Infection
Varicella Infection

BRANDS

Advair
Aerius
Aggrenox
Aptivus
Arestin
Ascensia
Aubagio
Avandia
Avonex
Axert
BeneFIX
Benlysta
Bextra
Brivlera
Buprenorphine/Naloxone Sublingual Tablets
Canesten
Caverject
Celebrex
C.E.S.
Clobex
Concerta
Consta
Coumadin
Cymbalta
Cypher Stent
Detrol
Dr. Scholl’s
Elonva
Enbrel

Ensure
Eprex
Flomax
Follistim
FreeStyle
Ganirelix
hydraSense
Hydrosal Gel
Implanon
Invanz
Invega
Juxtapid
Latuda
Listerine
Macugen
Metro Brands
Meningitec
Micardis
Mircera
M-M-R II
Nasonex
Neupro
Nutropin
NuvaRing
Omnitrope
Pegasys
Pentaspan
Pradax
Precision

Pregnyl
ProQuad
Rapamune
Refacto
Rituxan
RotaTeq
Salagen
Similac
Sinemet CR
Somavert
Spiriva
Suboxone
Tamiflu
Tarceva
Thelin
Tylenol
Tysabri
Vagifem
Varivax
Vfend
Vimpat
Viramune
Voluven
Xalacom/Xalatan
Xenical
Xtandi
Xyntha
Zoely

CLIENTS

Abbott Diabetes Care
Abbott Laboratories
Aegerion Pharmaceuticals
Astellas
Bayer
Bayer (Previously Schering-Plough)
Biogen Canada
Biogen Global
Bristol-Myers Squibb (DuPont)
Boehringer Ingelheim
Boehringer Ingelheim Global
Canadian Cancer Society

Cordis Corporation
Eli Lilly
Fresenius Kabi
Galderma
GlaxoSmithKline
ICN
Janssen
Johnson & Johnson
JOI
Merck
Merz Aesthetics
Mylan
Novo Nordisk

OraPharma
Pfizer (Previously Wyeth)
Pharmacia
Roche
Sandoz
Sanofi Genzyme
Sunovion
UCB Canada
Valeant

Our Clients

Being healthcare-focused since 1997 has provided us with the opportunity to partner up with top-tier, multinational pharmaceutical companies. We’ve worked in almost every therapeutic category and on a wide range of pharmaceutical, OTC, medical device and consumer products.